RealNames

This is an alternative web site search system meant to deliver you directly to the correct site when doing you do brand-oriented searches such as "nike" or "barnes & noble".

Altavista uses it. You’ll see something like:

Google the RealName link appears at the top of the results page with a small RN superscript:

You can find out about the company behind RealNames at http://www.realnames.com.