Producing web pages
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14.1 Use the clearest and simplest language

This guideline states the obvious. Try to:

  • Avoid jargon, unfamiliar vocabulary and specialised meanings of familiar words. If you must use specialised terms, provide an explanation
  • Choose the common word. For example, use "begin" rather than "commence" or use "try" rather than "endeavour"
  • Avoid long, complex sentences and paragraphs. They are difficult to read and understand
  • Use the active rather than the passive voice

People don't like reading reams of text on-line. Use headings, paragraphs and lists to break content into smaller pieces that are easier to read and scan. For example:

  • Add Informative headings to help users to scan a page quickly for information rather than reading it in detail
  • State the topic of the sentence or paragraph at the beginning of the sentence or paragraph. The W3C call this front-loading. This helps people who (either visually or with a screen reader) jump from heading to heading, or paragraph to paragraph and scan a few words to decide whether the information interests them
  • Limit each paragraph to one main idea

Use clear and accurate link text that make sense when read out of context, or as part of a series of links. Some users browse by jumping from link to link and listening only to the link text.